About

I spent the first chunk of my career as an engineer at IBM, writing test automation scripts and digging into server hardware. Then I pivoted, through consulting and into marketing, where I’ve spent the last 15+ years.

That combination gives me an unusual vantage point: I understand how technology works, and I spend my days figuring out how to actually use it to get things done.

Right now, most of my curiosity is pointed at AI and how non-technical people can move beyond occasional chatbot use and build something more systematic.

Over the last seven months I went from using AI sporadically to managing a team of five custom agents that I collaborate with daily. I’m writing about that journey as I go, because I find I understand things better when I try to explain them.

This blog covers whatever I’m genuinely curious about — AI, data, marketing, leadership. If I’m writing about it, I’ve tried it. Right now that’s mostly AI.

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