About

I spent the first chunk of my career as an engineer at IBM, writing test automation scripts and digging into server hardware. Then I pivoted — through consulting and into marketing, where I’ve spent the last 15+ years. That combination gives me an unusual vantage point: I understand how technology works, and I spend my days figuring out how to actually use it to get things done.

This blog is where I write about the things I’m genuinely curious about at work — AI, marketing, data, and wherever my interests take me. Less theory, more practical application. If I’m writing about it, I’ve tried it.