Essays on AI, marketing, data, and productivity — from someone who tries everything before writing about it.
I’m a marketer with an engineering background. I spent the first chunk of my career as an engineer at IBM, writing test automation scripts and digging into server hardware. Then I pivoted, through consulting and into marketing, where I’ve spent the last 15+ years.
That combination gives me an unusual vantage point: I understand how technology works, and I spend my days figuring out how to actually use it to get things done.
Right now, most of my curiosity is pointed at AI — specifically, how non-technical people can move beyond occasional chatbot use and build something more systematic. Since August 2025, I went from using AI sporadically to managing a team of custom agents that I collaborate with daily. I’m writing about that journey as I go, because I find I understand things better when I try to explain them.
If you’re curious about technology and like practical over theoretical, you’ll find something here.
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