Earlier this week, I had the pleasure of sitting in on a social media panel at Kellogg’s Recruiter Day in order to provide the “student perspective.” I’m not really familiar with Recruiter Day, but from my cursory experience, it seems like an annual event that allows the school to maintain strong ties and share ideas with companies eager to recruit Kelloggers (and honestly, who wouldn’t be?). This particular panel covered the topic of how companies should utilize social media in their recruiting efforts. I was impressed with the number of folks that attended the panel and the companies that were represented.
Although I have written about the topic before, being asked to participate was what motivated me to write this recent post, which allowed me to collect my thoughts on the subject. I’m glad that I did, because I was joined by some heavy hitters: Kellogg’s Director of Web Marketing & Social Media and a VP from LinkedIn, a professional networking site that I think all students should use.
My key takeaway from the panel was that companies (at least the ones present) know that they should be using social media, but they are still trying to determine the best way to take advantage of all of the tools that are available. I was glad to hear that they are taking it so seriously, and hopefully they came away with a few bits of useful information from us. It seems that we (the panelists) were all more or less on the same page, though I have to say the others were much better at verbalizing the positions. Here are some notable quotes, which I’m paraphrasing:
<ul><li>Unleash your workforce - This was getting at the notion that companies should utilize social media’s potential for connecting individuals and building relationships. We also discussed the value that authenticity (knowing that this is coming from an employee and not an HR department) adds on top of this.</li><li>Understand the mode of the various tools - For example, if someone goes on Facebook, they are probably more interested in looking at pictures than hearing about the latest research report on emerging management trends in the BRIC countries. Use this understanding to place suitable content on each channel. Along the same lines, you probably aren’t going to use LinkedIn to share photos with friends.</li></ul>I’m glad that I had a chance to share some ideas and hear other perspectives on the topic.
On a side note, I’m in the middle of locking down a place to live in Dallas over the summer. I put in an application with an apartment complex that is about 3 blocks away from BCG’s office. Hopefully everything will go through without a problem, because according to this research study, the “daily activity most injurious to happiness is commuting.” Basically, shorter commute time = more happiness.<p>