Just want to do a quick follow up on the the idea in my last post that social media will make protecting a brand “trickier and trickier going forward.” This Fast Company article, Why Environmental Activists Embrace Social Media, takes it one step further by stating that “In the Age of Social Media, You Do Not Control Your Brand.” I don’t think we are quite there yet, but it certainly feels like the direction we are heading in.

I think it also points out how these things will spread at least for the time being.

Twitter -> YouTube (or some other media with broader appeal) -> Email/Facebook

It’s a good article; much better than what I wrote!<p>