I like the idea of using consistent branding on apps, especially for a company with a strong brand like Amazon. It can help the apps stand out in a crowded marketplace…and with so many apps available, it surely is a crowded marketplace.
But I wish that Amazon would go 100% of the way in making the icons consistent. There are 3 different icon styles above:
- Student and Deals are using the same style - well done!
- PriceCheck has a different amazon logo, a light outline around the bottom portion, and a different gradient
- On the main app, the white portion is thicker and the amazon logo is much larger
Putting out consistent icons shouldn’t be that challenging. With layers, it’s just a matter of replacing the image.