I recently learned about consumerbarometer.com, a website created by Google that provides a front-end to data on online shopping behavior pulled from surveys they fielded in 2014 and 2015.

It’s a great resource if you work in online retail. For example, we recently talked about putting more marketing resources behind YouTube at work. After filtering their data to look at male online shoppers that purchased clothing and apparel, it became immediately clear that this wasn’t the right place to focus on…at least, not for now.

Consumer Barometer Example